PRSA-NCC Sponsor Spotlight: News Generation by Kelsey Pospisil

Tell us more about your company and your role there?

News Generation is an issue-driven media relations agency specializing in using broadcast media to earn coverage for associations, non-profits, government agencies, and clients of PR firms. My role on the team is client & media relations associate. I love getting to experience many different aspects of the business and work closely with all of my fellow team members.

How long has News Generation been involved with PRSA-NCC?

We have been involved with PRSA-NCC in one way or another for 12 years – and counting! Susan Matthews Apgood started News Generation in 1997, and has been very involved with the PRSA-NCC by sponsoring the chapter as well as chairing committees such as Thoth, Professional Development and Sponsorship.

News Generation Sponsor Spotlight

News Generation Team

Is there anything you want to tell our members about News Generation that we may not know?

We LOVE Georgetown Cupcakes….literally…love them. Any excuse to celebrate a birthday, anniversary, or Tuesday…you can expect to see us carrying a pink box into the office. Don’t believe me? Just look how happy Susan is in the picture!

What do you like best about working with PRSA-NCC so far?

PRSA-NCC offers a wonderful opportunity to grow both professionally and personally. As a sponsor, we are able to help support the great programming of PRSA-NCC. As members, myself and my co-workers are able learn and gain professional development from that programming. It’s the best of both worlds.

How can our members learn more, get more information about what News Generation has to offer?

The best place to go for more about how you can earn broadcast coverage by partnering with us is We also have a news site that reporters go to for great stories where we host all of our clients’ content. Check it out at

First PRSA-NCC Sponsor Spotlight Shines in Crystal Penn from the U.S. Navy Memorial

Every month or so, we are going to highlight a chapter sponsor so you can learn more about them, and possibly connect with them as they have done so much to support our chapter. We want to thank Crystal R. Penn, Director of Events, US Navy Memorial, for being the first to be spotlighted. Here is the skinny:

Q: Tell us more about the US Navy Memorial and your role there:
Answer: The US Navy Memorial has been open for over 25 years in the Penn Quarter section of downtown D.C. The Memorial is a museum dedicated to people in the Military. This year we are celebrating “Year of the Coast Guard.” Each year the exhibit changes to honor a different part of our military branches. The Memorial also host over 600 events yearly including retirements, cocktail receptions, luncheons, conferences and movie screenings to name a few.

Q: How long has US Navy Memorial been involved with PRSA-NCC?
Answer: The US Navy Memorial has partnered with PRSA-NCC for several years now. We host many of their meetings on site at our location in our movie theater that seats 242 people. We have also hosted some workshops and smaller meetings in our conference room that seats about 30 people.

Q: Is there anything you want to tell our members about the US Navy Memorial that we may not know?
Answer: Every summer the Memorial holds free concerts on the plaza every Tuesday after Memorial Day till Labor Day at 7:30 p.m. Different sections of the Navy Band come out and perform.

Q: What do you like best about working with PRSA-NCC so far?
Answer: I like the networking opportunity and getting a chance to meet new people and see what other companies in the area have to offer.

Q: How can our members learn more, get more information about what US Navy Memorial has to offer?
Answer: Members can learn more about the Navy Memorial by checking out our website at If anyone is interested in hosting an event they can contact me directly at (202) 380-0716 or