Will you be the next PRSA-NCC Social Media Rock Star?

Trophy Winner

Did you know that 20 percent of our day is spent on social networks? I admit that first thing in the morning, I’m checking Facebook and Twitter for the latest news. We want to see, as well as share content, stories, tweets and advice through our various social networks.

What better way to celebrate our time using social media than to recognize public relations professionals that help share content for the National Capital Chapter of Public Relations Society of America (PRSA-NCC). PRSA-NCC’s Marketing Committee is starting a new program to acknowledge members who help promote and share information about our events. The committee will monitor Twitter, Facebook, and LinkedIn, and each month we will announce the PRSA-NCC Social Media Rock Star.

PRSA-NCC understands the value of social media. It has helped raise the visibility for our events. For example, this year we used various social networks to promote Social Media Week in DC. PRSA’s event had one of the highest attended professional development events in our recent history, with 50 percent of the audience being non-members.

Here are some statistics about how much we have grown since 2011:

• Facebook = 350/593 (June 2013)
• Twitter = 1,000/2,066 (June 2013)
• LinkedIn = 350/1,104 (June 2013)
• YouTube = 1,284/13,000 views (April 2013)

Social media is a powerful tool for PRSA-NCC as well as our members and their clients. Are you going to be our next Social Media Rock Star?

To participate, PRSA-NCC members should use the hashtag #PRSANCC or re-share material on Twitter, Facebook and LinkedIn. If you aren’t following PRSA-NCC yet, here are our different social media handles and links:

Twitter: @PRSA_NCC
Facebook: https://www.facebook.com/groups/30633095702/
LinkedIn: http://www.linkedin.com/groups/PRSANCC-Public-Relations-Society-Americas-828017/

We want to raise the visibility of our active members who help us promote our different events, but board members and committee chairs will are not eligible for the award. At the end of the year, the Marketing Committee will recognize all the winners during its annual holiday party.

So, start sharing content today, including my blog!! If you have any questions, please feel free to contact me.

Advertisements

Facebook is Still Sexy Like the Electric Company

On CNN’s Reliable Sources Feb. 10th edition, HLN’s Digital Lifestyle Editor Mario Armstrong and PandoDaily’s Founder and Editor-in-Chief Sarah Lacy joined Howard Kurtz to discuss whether or not Facebook has lost its allure. According to a study by the The Pew Research Center’s Internet & American Life Project, 61 percent of Facebook users have taken a break from the platform while 20 percent of adults online say they’ve left Facebook indefinitely.

Around the esolutions360/aiellejai office, we’ve said for some time now that although Facebook is no longer the darling of the tween and teen set, it’s become a utility—a part of our lives that we don’t think twice about it. Much like the electric company or our mobile phone carriers, we don’t think much about their existence. We just take for granted that they exist and that our use of their services will endure. It’s ingrained in our daily behavior.

Also, with the new Facebook Graph Search—which we’ll examine in a later post—the social network has become the marketer’s dream. No other entity holds more demographic information on a sixth of the planet. It helped to elect our president and marketers are hoping that magic will rub off on them when it comes to selling products and services to their customers.

However, for Facebook to continue to be beneficial to marketers and the rest of the business world, it needs the general population of users to continue to engage and share their interests with their family and friends within the platform. Without this level of engagement, marketers can’t gather timely information on customer habits and they’ll be sharing content with droves of people who won’t be listening.

We can’t realistically expect every last one of Facebook’s one billion account holders to be faithful and enthusiastic users. We can only hope that we can strike a balance between meaningful and genuine engagement and pure targeted marketing based on users’ interest.

And we can also hope that Facebook works on their mobile app. “Facebook has an absolutely horrible app,” Lacy said. “That’s why I haven’t been to Facebook in weeks. It crashes every time I open it.”

Angie Jennings Sanders is chief content architect at aiellejai, a boutique content creation consultancy specializing in marketing communications project management, social media engagement, writing instruction/tutoring and book writing/publishing strategy. aiellejai is a subsidiary of esolutions360, a digital solutions agency that marries the creativity of content creation with the fundamentals of software engineering. Follow her on Twitter at @pronouncedALJ.