Issue, Impact, Importance, and Results: What We Learned at “A Modern Approach to Grow Clients and Accounts”

By: Kathleen Boyles, News Generation

What’s the biggest issue you face in growing clients and accounts? On November 28, PRSA-NCC hosted an event with keynote speaker Ian Altman to help us get to the bottom of this question, and how we can overcome it. Altman, a former technology and service business executive, works to inspire and educate audiences with a unique approach to sales and marketing. His approach focuses on growing clients and accounts through integrity and teaching professionals how customers make their decisions.

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Thoughts from the National Board

By Sam Villegas, APR, Mid Atlantic District Director, PRSA National Board

As my first two-year term on the National Board of PRSA comes to a close, I find myself reflecting on the experience, in search of the lessons I can impart and take with me into my next term. It’s been a challenging couple of years, but strangely, I don’t feel drained or defeated by the challenges. In fact, sitting here thinking back on the year and looking forward to next, I feel hopeful, empowered and wiser for the wear. And I think that’s because of three things: gratitude, patience and perspective.

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September is Ethics Month: A PRofessional’s Guide to Being an Ethics Expert

By Kathleen Boyles, Intern at News Generation, Inc. and Student at American University

September is Ethics Month for public relations professionals. Ethics are important for PR students, young PR professionals and veterans of the PR field alike. According to PRSA’s Board of Ethics and Professional Standards (BEPS) its mission “is to inspire, educate and advocate for the best practices in the PR profession, as well as to develop and provide resources to guide ethical decision making.” When approaching ethical dilemmas, BEPS has six categories to think about:

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How the Tables Have Turned: Mentorship through PRSA-NCC

By Allie Erenbaum, Co-chair of PRSA-NCC’s University Relations Committee

Every young professional knows the value of strong and compassionate mentorship. When I was studying PR and marketing at American University, I made an effort to actively facilitate conversations with my peers, professors, and internship supervisors. From making decisions about what classes to register for to deciding what job applications to pursue, I appreciated being able to gain a wide variety of perspectives to make informed decisions about my career. I knew I didn’t want to lose momentum with building connections after graduation – that’s where PRSA-NCC came in.

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Why I Joined PRSA-NCC’s Board of Directors

By: Leah McConnell, PRSA-NCC Board Member, Diversity Chair, Thoth Gala Co-Chair

Do you ever just stumble upon an opportunity, and a few years later you’re looking back and thinking “Wow, I’m so glad that happened to me.”? About three years ago, I was asked if I ever thought about serving on the PRSA-NCC board. My involvement in the chapter had only been as a committee member and committee chair, but I was ready to take on a new challenge. In 2015 my name was added to the list of candidates running for the 2016 Board of Directors. By the end of that year, I was appointed a member of the new board. I was eager to take on this role to help the chapter and D.C.’s PR community continue to thrive.

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There’s No ‘I’ in Team!

By Jade Dixon, PRSA-NCC Marcom Committee

I’m taking in information! I’m processing! I’m doing the math, I’m fixing the boyfriend, and keeping the baby from turning into a flaming monster! How do I do it? By rolling with the punches, baby! I eat thunder and crap lightning, OK? Because I’m Mr. Incredible! Not ‘Mr. So-So’ or ‘Mr. Mediocre Guy’! Mr. Incredible!”

If you have ever seen the “Incredibles 2” you definitely can relate to how Bob Parr, the main character who is both a father and super-hero, was feeling. As communications professionals, we also know the stress of juggling multiple tasks, alone, every day. We experience this at home, too. Each family member has a different personality, different powers, and different approaches to conflict—which sounds just like a public relations team. It’s all about how you work together and get the job done, despite the chaos.

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