Twitter. Facebook. YouTube. These tools of social media have become a ubiquitous part of communications, and they’re no longer just for casual use. Social media tools have found their way into the job responsibilities of marketing and public relations professionals all over the world.
But how do you use social media for PR?
I recently had the great opportunity to meet Deirdre Breakenridge of PFS Marketwyse, who was in Washington, DC speaking on a panel at the Vocus Users Conference. Deirdre is the author of my favorite PR manual, PR 2.0: New Media, New Tools, New Audiences, and she recently released Putting the Public Back Into Public Relations, which she co-authored with PR 2.0 guru Brian Solis. She’s also written several other books on public relations.
PR 2.0 — or the marriage of traditional public relations with new media and social media tools — can be cost-effective and fun. I offer blog creation and blog content, Facebook Fan page set up and Twitter page set up for my clients as the core of my social media strategy menu, but the options for your PR 2.0 offerings are limitless. PR 2.0 is not a passing trend, and if you have not yet gotten on board, you should seriously consider it. PR 2.0 is one of the most exciting areas of our industry, and it represents a great opportunity for social media enthusiasts to make a significant contribution to our profession.
Among other topics, PR 2.0 New Tools includes tips for how to
- Create a corporate blog and blog editorial calendar
- Set up a YouTube Channel for PR
- Set up and monitor social media sites to maximize publicity opportunities
- Use social media releases
- Measure social media
If you’re looking for ideas on how to integrate social media into your existing public relations programming, I urge you to pick up the book.
Amanda Miller Littlejohn is a writer, publicist and public relations blogger in Washington, DC. She writes regularly about public relations career issues at Mopwater PR + Media Notes.