Walking the Tightrope-Advice for DMV Advocacy and PR pros after the 2018 Midterms

By Lawrence J. Parnell, Associate Professor, George Washington University

Walkin’ the tightrope between wrong and right
Walkin’ the tightrope both day and night

Lyrics: Stevie Ray Vaughn – Tightrope

Now that we are past the 2018 Mid Terms it’s time to consider the way forward for area communications professionals.

First, where are we? In Congress, the results were mixed – the House went one way, the Senate the other. Women and veterans won elections, and some are ascending to important positions in the political and government arenas. Several key states have changed Governors. State and local governments are in flux as well.

Let’s begin with the realization that this is how it will be for up to two years. Two entrenched camps in Congress seeking an advantage over the other, while the White House bobs and weaves like a fighter trying to avoid the knockout punch. “Crazy Town”, indeed.

So, how do we defend/enhance corporate reputations; advance causes or represent clients?

The short answer is we must be constantly alert and aware of public opinion about our issue, cause or client – not to mention the latest Tweet from you know who. We need to be responsive and effective without losing our balance or our voice. And, we must be ethical throughout – even if others are not – or we risk damaging our own reputations.

How do we do all that?

In a recent outlook piece in Holmes Report, Bill Dalbec of APCO’s DC office suggests:

“The idea that you can do your stakeholder mapping, and know where everyone is going to be, is out the window. (The current climate) is really forcing companies and trade associations and others to be more agile and adapt on the fly, try new things and constantly be reinventing themselves.”

SKDKnickerbocker managing partner Hilary Rosen, quoted here as well agrees: “Since the issues have become more divisive, (organizations) need to work harder to get their point across,” she said. “The stakes have gotten higher from both sides.”

Truly, companies and organizations are being challenged like never before. Our students tell us they came to GWU to learn how to leverage social media, understand global trends and interpret public policy to be more effective.

We think they are on the right track. We add a basic understanding of finance and business – which is required if you are trying to navigate the intersection of Main Street, Wall Street, Capitol Hill and Pennsylvania Ave.

Clearly, the next few years won’t be boring. If we are successful, and avoid falling, we can bring value to our clients, companies, candidates or causes. Good luck – and be careful!

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Issue, Impact, Importance, and Results: What We Learned at “A Modern Approach to Grow Clients and Accounts”

By: Kathleen Boyles, News Generation

What’s the biggest issue you face in growing clients and accounts? On November 28, PRSA-NCC hosted an event with keynote speaker Ian Altman to help us get to the bottom of this question, and how we can overcome it. Altman, a former technology and service business executive, works to inspire and educate audiences with a unique approach to sales and marketing. His approach focuses on growing clients and accounts through integrity and teaching professionals how customers make their decisions.

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Thoughts from the National Board

By Sam Villegas, APR, Mid Atlantic District Director, PRSA National Board

As my first two-year term on the National Board of PRSA comes to a close, I find myself reflecting on the experience, in search of the lessons I can impart and take with me into my next term. It’s been a challenging couple of years, but strangely, I don’t feel drained or defeated by the challenges. In fact, sitting here thinking back on the year and looking forward to next, I feel hopeful, empowered and wiser for the wear. And I think that’s because of three things: gratitude, patience and perspective.

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September is Ethics Month: A PRofessional’s Guide to Being an Ethics Expert

By Kathleen Boyles, Intern at News Generation, Inc. and Student at American University

September is Ethics Month for public relations professionals. Ethics are important for PR students, young PR professionals and veterans of the PR field alike. According to PRSA’s Board of Ethics and Professional Standards (BEPS) its mission “is to inspire, educate and advocate for the best practices in the PR profession, as well as to develop and provide resources to guide ethical decision making.” When approaching ethical dilemmas, BEPS has six categories to think about:

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Five Reasons Why You Should Join a PRSA Committee

By Patty Nicastri, Co-chair of PRSA-NCC’s Professional Development Committee

I joined PRSA-NCC around five years ago. For my first two years, I was a very passive member. I would occasionally attend events and keep “PRSA member” as a phrase on my resume, but I found myself wanting more—to be more involved, to get more out of my membership, to learn more about the ever-changing field of PR. I decided the best way to do this was to join the professional development committee. It has significantly helped me with my professional development journey. As a committee co-chair, I want to share with you five reasons why you should join a committee and take your career to the next level.

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How the Tables Have Turned: Mentorship through PRSA-NCC

By Allie Erenbaum, Co-chair of PRSA-NCC’s University Relations Committee

Every young professional knows the value of strong and compassionate mentorship. When I was studying PR and marketing at American University, I made an effort to actively facilitate conversations with my peers, professors, and internship supervisors. From making decisions about what classes to register for to deciding what job applications to pursue, I appreciated being able to gain a wide variety of perspectives to make informed decisions about my career. I knew I didn’t want to lose momentum with building connections after graduation – that’s where PRSA-NCC came in.

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