By Freddi Donner, PCC, Team Engagement Specialist
It’s gratifying to see companies initiate changes in their organizations by inviting their leadership to
gather for a day or two to do a deep dive into their way of relating to one another. Usually, these events
help build awareness, open dialogue and urge people to see things from a different perspective.
The participants stop the work to notice how they are working. However, the shelf-life of this often expensive effort is very short and the results that are produced are short term at best.
Think of this in terms of any dramatic change you want in your life: whether you’re thinking of changing careers, gaining or losing weight, building physical strength, fortifying relationships, enhancing your
spirituality, or learning a new language, real change, permanent change, takes time. Real change
requires a long term commitment to a process with repetition, multidimensional training and coaching,
accountability calls, checkups, and demonstrations as support.
Now think of your talent development plan…long term. Instead of thinking about a two day “getaway,”
think about a one to two year investment, one that helps change behavior, habits, limiting beliefs, and
culture over the long hall. One that builds on a series of content that bring a compound affect to the
And budgeting? How much is this going to cost – is often asked. Although there is no wrong
answer, I do encourage people to think of % of improvement. If you could improve how the team
operates by 10%, what would that look like? What would be happening more of/less of with this
investment? And then build the program around that outcome.
Then, think about taking at least 10% of a person’s salary, and setting that amount aside to invest in them over that 1-2 years. Trust me, if you are not making this minimal investment in them, you are losing the money in other ways – including low energy, malaise, gossiping/complaining, struggling with conflict or stress, and a myriad of other “leaks” in your system.
The talent wars are real. You want better people? Build them internally – invest in them right where
they are on your team. Just like you wouldn’t use cheap steel to build a bridge because it will fail down
the road, don’t skimp here – the costs of a low investment can be life threatening to your bottom line.
About the Author
Freddi Donner is a seasoned executive coach specializing in the power of communication and interpersonal skills to achieve professional growth and business development goals. Freddi founded Business Stamina in 2004 after more than two decades as a corporate marketing executive and successful entrepreneur. She is certified by the International Coaching Federation and is an Authorized Facilitator of Team Coaching International. A thought leader on leadership skills, communication styles, stress management, and teamwork, Freddi provides team and individual coaching for public and private companies, government agencies, and associations. Most of her clients are technical experts who want to learn to connect better with a variety of personality types for the sake of being a more profound leader and increasing followership.