Celebration, Recognition…and a Little Dancing – PRSA-NCC’s Thoth Awards

By: Kelsey O’Planick, News Generation

The 49th Annual Thoth Awards Gala, PRSA-NCC’s premiere annual event, was a wonderful evening of networking, recognizing the strongest PR campaigns, and celebrating the Egyptian culture.

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The News Generation and American Psychological Association teams winning the Thoth Award in the Media Relations: Radio Campaign category.

Thoth, which is pronounced “tot,” is the ancient Egyptian god of communication. The Gala was held on Thursday, October 12, at the National Press Club. Some of the big winners include Hager Sharp, which won Best of Show, as well as Padilla, Coster Communications, Environics Communications, McCabe Message Partners, The Reis Group and Crosby Marketing Communications, just to name a few. A list of all of the winning entries can be found here.

The Gala kicked off with a traditional Egyptian dance from Mr. Mohamed Ali from Seven Egyptian Dance Troupe, included multiple videos of King Thoth (aka Danny Selnick) learning about PR in D.C., honored impressive campaigns, provided a wonderful meal, and inducted two Hall of Fame inductees, Carman Marsans and John Seng.

Guests also enjoyed a raffle, where they could enter to win items such as Apple Watches, Washington Redskins tickets, and an overnight stay in Alexandria, VA. Proceeds from the raffle benefitted the DC Alliance of Youth Advocates, PRSA-NCC’s pro bono client.

Do you still have photos or stories to share about your experience at the Gala? Use the hashtag #Thoth2017.

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