From the Outgoing President: A Letter to Membership

Dear PRSA-NCC Member,

It’s hard to believe a whole year has passed since I became your president. It’s just gone by so fast. It has been a good year, though.

I’m happy to report we met the objectives I set forth at the beginning of the year:

  • Thanks to the great work of our committee chairs and members, and great member engagement, we hosted 52 events, affording members great and fun-filled networking opportunities and informative professional development sessions from industry leaders covering such topics as measurement, big data, writing, international communications, accreditation and making the change from tactician to strategist, among many others
  • We advanced our thought leadership effort by completing an operational plan which will go into effect next year
  • We remain the Society’s largest chapter and improved our already sound financial position, reaching our reserve requirement

mmorovitzAnd, because we achieved our reserve requirement, we are free now to reinvigorate our pro bono committee, which has developed a process to identify worthy organizations that we can help with public relations assistance.

Our vice presidents, Jenn Schleman, Lauren Lawson Zilai and Susan Apgood were extremely busy this year. They, and the rest of the executive committee, Sultana Ali, Robert Udowitz, Lisa Kiefer, and Rebecca Andersen, spent untold hours on projects that will affect chapter operations for years to come. They were always available and their counsel was invaluable to me.

  • Jenn and her team negotiated a new contract with our chapter manager, now our Chapter Executive Director, Sherri Core, and her company, Core Association Services
  • Lauren and her team planned, coordinated, conducted and analyzed the results of this year’s biannual chapter survey. The fact that we had the highest response rate in decades is testament to the quality of their work
  • And, Susan and her team researched, drafted, coordinated and secured approval for the 2016-2018 Chapter Strategic Plan. This document is a foundational statement of purpose that will guide chapter efforts for the next three years

I also want to thank the 2015 Board of Directors. It was only through their leadership, time and talent that we were able to identify, create, plan, coordinate, promote and execute world-class programs for you, our members. This group of senior professionals worked well together and gave freely of their time to insure meaningful programs were in place for us all to enjoy, learn from and be inspired by. Thank you all!

Our committee chairs and their committee members give new meaning to the words “leadership,” “dedication” and “volunteerism.” Our 18 committees were extremely creative in implementing those programs by providing high quality services and activities for you, our members. I could write forever about the work of each committee but that would just take up way too much space; I’m happy to meet with you at any time, however, to discuss their work. In many ways, our financial position is testament to the quality of their work and the value you, our members, place on their activities.

I thank you all from the bottom of my heart.

And, of course, I would be totally remiss if I didn’t thank our great and dedicated sponsors. Without their help, we would not be able to provide the number and quality of events for you. Their support, monetary and in-kind, allows us to bring events to you at a reasonable price. So, speaking on behalf of the entire chapter, thank you!

And last, but certainly not least, to our members: You are the lifeblood of our organization. Without you, we have no purpose. Thanks for letting us know how we can best serve your professional needs…and for letting us do that. I know the 2016 board is anxious to dig into the results of our membership survey to devise new programs and fine tune existing ones to meet your needs as the nature of our profession continually changes.

As you can see, I have been fortunate to work with a superb group of leaders in our industry. Their ability to work together to create and deliver meaningful programs for you is awe inspiring. I look forward to working with our 2016 President, Sultana Ali, and the 2016 Board and know you will enjoy getting to know them and work with them as well.

Thank you for the privilege of being your 2015 president.


Mitchell Marovitz, PhD, APR
PRSA-NCC President 2015

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