American University PRSSA Chapter Combats Networking Nervousness with “Night with PRSA”

by Bridget Bradley

“Networking” is one of our favorite buzzwords. It used to just be one of the ways that a college grad could get a job, but statistics show that in recent years up to 80 percent of jobs have been found through networking.

American University PRSSA's Night with PRSAThat’s a statistic way too big to ignore, especially if you’re on the job hunt. At American University, students are constantly encouraged to get as many internships as they can before they graduate, and students take that encouragement very seriously. With 90 percent of AU undergrads having internship experience by the time they graduate, there’s a lot of pressure to keep up.

This kind of pressure can make networking with professionals intimidating. Students often become awkward, timid and afraid to say the wrong thing. Or worse, students are afraid to say anything at all.

The AU PRSSA chapter wanted its members to be able to practice talking to professionals, so they called in some experts: AU Prof. Gemma Puglisi, and PRSA-NCC members Tony Ruffin and Adara Ney.

American University PRSSA's Night with PRSAThe chapter brought in some sandwiches and salad, and invited its members to sit down for a meal with its guests. Chapter president Jenna Mosely encouraged everyone to use this low-pressure opportunity to build confidence talking to professionals and to do a little networking.

As a member, even a member with past internship experience, I can say these kinds of experiences are invaluable. I got the chance to talk to professionals who really wanted to talk to me, hear about my experiences and get to know me as a student and a future professional, without feeling all the pressures of an interview.

No internship fair tables, no pressure to out-do, out-smart, or out-perform my power-suit-wearing classmates: just a sandwich and a friendly group conversation.

It’s always a thrill to meet professionals in my area, but very rarely do I get time to just talk with them. Especially here in DC, life moves incredibly fast. Minutes are precious, and that’s why this opportunity felt so special. It’s rare that anyone has a few minutes to just “chat.”

Bridget Bradley is a junior at American University, a member of PRSSA, and a board member of the Kogod Marketing Association.

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