December Sponsor Spotlight: Integrated Marketing Communications Graduate Program, WVU Reed College of Media

WVU IMC logo

WVU Integrated Marketing and Communications Graduate Program

Tell us more about your company.

The West Virginia University IMC graduate program is offered entirely online with no on-campus classroom attendance required.  Students earn a practical, customizable graduate education that is designed with a ‘learn-it-today, apply-it-tomorrow’ focus built into its curriculum.  Students are able to directly apply the knowledge they gain in the classroom immediately to their professional lives.  Because of the program’s flexibility, most IMC students continue to work full time while earning their degree.  With students and professors spread out across the country and world, there are many different perspectives and the opportunity to learn from one another as much as students learn from the program curriculum itself.

How long has the West Virginia University IMC graduate program been involved with PRSA-NCC?

The WVU IMC program joined as an educational partner with PRSA-NCC in 2012.  We have been a University Partner with PRSA since 2011. Find our University Partner page here.

Is there anything you want to tell our members about the West Virginia University IMC graduate program that we may not know?

The WVU IMC program was the first online graduate program in integrated marketing communications in the world.  We have been doing this for more than 11 years now and we are continuing to mature our program and stay on top of an ever-changing industry by continuously expanding and evolving our electives to make sure our students have access to the most innovative methods in the field. Our students and graduates work for major corporations, including The Coca-Cola Company, Johnson & Johnson, The Walt Disney Company, E-Trade and the Boston Celtics.

What do you like best about working with PRSA-NCC so far?

Working with PRSA-NCC has offered us great opportunities for professional networking, continuing education and connecting with students and graduates in the area.

How can our members learn more, get more information about what the West Virginia University IMC graduate program has to offer?

Members of PRSA-NCC can learn more about the WVU IMC program in a couple of ways.  The first is by visiting  Members can fill out the form at the bottom of the page to request more information about the program and receive a viewbook that is filled with great testimonials from our students and graduates.  PRSA-NCC members can also attend a free online information session.  Dates for upcoming sessions can be found at  Our Enrollment Specialist hosts these sessions and is available to answer any questions both during the session and by contacting him directly at (304) 293-5685 or  Lastly, one of the best ways to learn about the WVU IMC program and advance your IMC skills is to attend INTEGRATE, our annual professional conference focused on integrated marketing communications.  Members can learn more about what the conference has to offer and register for the May 29-30, 2015 conference at PRSA members can receive a full-conference pass at the discounted rate of $175 by registering before December 31, 2014 using the code “PRSA” at checkout.


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