September Sponsor Spotlight: Phil Rabin, Editor of the Capitol Communicator

Every month or so, we are going to highlight a chapter sponsor so you can learn more about them, and possibly connect with them as they have done so much to support our chapter. We want to thank Phil Rabin, Editor of the Capitol Communicator, for participating in the second spotlight. Here are the details:

Question: Tell us more about the Capitol Communicator and your role there.

Answer: I’m editor of Capitol Communicator, which is an online resource for communicators in the D.C-area and the Mid-Atlantic that’s working to bring together the spectrum of communications professionals by providing news; trends; education; profiles; and opportunities for networking, career enhancement, business exchange and showcasing great work. We focus on building a community that encompasses public relations, advertising, marketing, media, creative, video, photography, printing, digital and the multitude of other professions that support this region’s multi-billion-dollar communications industry.

Question: How long has Capitol Communicator been involved with PRSA-NCC?

Answer: We’ve been involved for years, officially and unofficially, providing coverage of PRSA-NCC events in Capitol Communicator, and working on events that include PRSA-NCC and other organizations – such as The One Party, a holiday party that is held in December. And, for a number of years, I was a member of PRSA-NCC.

Question: Is there anything you want to tell our members about the Capitol Communicator that we may not know?

Answer: There are two things I think that are really interesting from a communications standpoint: First, our still photos have had more than 1.1 million views and the head of the D.C. office of a national PR firm regularly viewed our photos. When I asked why, the individual said it provided a good sense of what was going on outside that person’s agency. Second, we’re seeing significant spikes in views of our still pictures every time we post an “up close and personal” profile of a communicator in the mid-Atlantic. In fact, we had more than 14,500 views of our photos in a single day because, apparently, as the head of that PR firm told me, people want to see other people and what they are doing. BTW, the picture with the fourth-highest number of views is Pam Jenkins, president of Powell Tate and president of Weber Shandwick Mid-Atlantic (Washington, Baltimore and Atlanta).

Question: What do you like best about working with PRSA-NCC so far?

Answer: I’m impressed by the commitment that the leadership and members make to the organization and, as a result, the scope of activities that PRSA-NCC offers its members and the larger communications community. It’s really quite impressive.

Question: How can our members learn more, get more information about what Capitol Communicator has to offer?

Answer: PRSA-NCC members and all communicators should go to our website, www.capitolcommunicator.com, to check out what’s happening in the mid-Atlantic that impacts communicators – and to check out our popular “up close and personal” profiles. And, they can also sign up to get our free weekly email updates at http://www.capitolcommunicator.com/signup.aspx?email. Finally, if they have news they think would be of interest to other communicators, let me know. I can be reached at phil.rabin@capitolcommunicator.com.

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