It’s that time! The call for sessions for the 2014 PRSA International Conference is now open. We spoke with Judy Phair, APR, Fellow PRSA, who provides valuable advice and suggestions from her perspective and experience as a session reviewer, organizer and panelist. Read this before you submit that session entry!
Q: What are your top three suggestions for organizing a session?
A: First, you must connect your topic to the overall theme of the conference and decide the appropriate track that most closely matches your session; your proposed session must be relevant to the audience and fit within one or more of the tracks. Second, the focus of your proposed session must be current and relevant and apply to a broad audience (unless it’s targeted to a specific section, such as travel and tourism). The session proposal must be timely and valuable with a clear statement on the expected outcome from an attendee perspective. Lastly, choose the right panelists that are most appropriate for the subject matter—people who have relevant stories and experience to share.
Q: Can you share suggestions on how to put together a winning proposal?
A: Get to the point quickly, and keep it simple. You need to address why the topic is important and how it relates to the field today, and elaborate on the expected outcome or takeaway for attendees. Illustrate why professionals should care about this topic right up front. Remember that the devil is in the details, so don’t forget to proofread before submitting. Also, make sure that you choose the right track that is most appropriate for your proposed session topic to make sure the proposal reaches the right reviewers.
Q: What do you believe is the true value of organizing and participating in a session at the International Conference?
A: There are many benefits to organizing and participating in a session, but most importantly, you are helping public relations professionals expand their skills and expertise, and advancing the profession. In addition, you are building on what you know and enhancing your own skills and expertise, and therefore, adding value to your clients and/or employer. I believe it is important to stay focused on growing your career by constantly building on your level of knowledge and expertise within the field and presenting at the PRSA International Conference is a great opportunity for all PR professionals. Best of luck to you!
Judy Phair is president of PhairAdvantage Communications, LLC, an independent consulting firm founded in 2002. She is a seasoned public relations executive with extensive experience in strategic planning, branding, global public relations and marketing, media relations, fund raising, and legislative relations. Judy was 2005 President and CEO of PRSA and a recipient of PRSA’s highest individual award, the 2010 Gold Anvil Award. It is considered PRSA’s Lifetime Achievement Award and is presented to an individual “whose work significantly advanced the profession and set high standards for those engaged in the practice of public relations.” In late 2013, PRSA-NCC inducted Judy into its Hall of Fame. Earlier, the Maryland Chapter of PRSA honored Judy with its Lifetime Achievement Award, and her work has been recognized with numerous other awards in public relations, publications, marketing, and crisis communications. Judy is a frequent speaker on public relations and marketing issues, with appearances in China, Italy, the United Kingdom, and Croatia as well as the United States. She also writes extensively in the field.