Did you know that 20 percent of our day is spent on social networks? I admit that first thing in the morning, I’m checking Facebook and Twitter for the latest news. We want to see, as well as share content, stories, tweets and advice through our various social networks.

What better way to celebrate our time using social media than to recognize public relations professionals that help share content for the National Capital Chapter of Public Relations Society of America (PRSA-NCC). PRSA-NCC’s Marketing Committee is starting a new program to acknowledge members who help promote and share information about our events. The committee will monitor Twitter, Facebook, and LinkedIn, and each month we will announce the PRSA-NCC Social Media Rock Star.

PRSA-NCC understands the value of social media. It has helped raise the visibility for our events. For example, this year we used various social networks to promote Social Media Week in DC. PRSA’s event had one of the highest attended professional development events in our recent history, with 50 percent of the audience being non-members.

Here are some statistics about how much we have grown since 2011:

• Facebook = 350/593 (June 2013)
• Twitter = 1,000/2,066 (June 2013)
• LinkedIn = 350/1,104 (June 2013)
• YouTube = 1,284/13,000 views (April 2013)

Social media is a powerful tool for PRSA-NCC as well as our members and their clients. Are you going to be our next Social Media Rock Star?

To participate, PRSA-NCC members should use the hashtag #PRSANCC or re-share material on Twitter, Facebook and LinkedIn. If you aren’t following PRSA-NCC yet, here are our different social media handles and links:

Twitter: @PRSA_NCC
Facebook: https://www.facebook.com/groups/30633095702/
LinkedIn: http://www.linkedin.com/groups/PRSANCC-Public-Relations-Society-Americas-828017/

We want to raise the visibility of our active members who help us promote our different events, but board members and committee chairs will are not eligible for the award. At the end of the year, the Marketing Committee will recognize all the winners during its annual holiday party.

So, start sharing content today, including my blog!! If you have any questions, please feel free to contact me.