Miss the PRSA International Conference? No worries—another conference awaits!

By Jackie Allder, Senior Communications and PR Specialist, ATPCO

So did you make it to the PRSA conference last week? I would love to have attended this year’s event in San Francisco, but my schedule didn’t work out (and I’m not sure my budget could’ve handled the cross-country trip either). But although PRSA’s conference is over, there’s still a chance to hear tips, tricks, and PR best practices from pros in the industry this year.

On November 8, the National Capital Chapter joins the Maryland Chapter, Central Pennsylvania Chapter, Central Chesapeake Chapter, and the Blue Ridge Chapter to host the annual Mid-Atlantic District Chesapeake Conference (also known as Chessie). There are three tracks at this year’s conference—Strategic Business and Leadership, PR Essentials, and Social Media—and more than a dozen PRSA members from the Washington area are presenting in these tracks on everything from creating a strategic communications plan to networking effectively.

For example, you can join Barbara Haupt and Elissa Leif of MiniMatters for a discussion about the wild world of web videos, or find out how to manage the client/agency relationship with Robert Udowitz and Steve Drake of RFP Associates. Those are just two of the presentations—you’ll also hear from NCC members Rachel DiCaro Metscher, Sabrina Kidwai, Margie Newman, Rebecca Andersen, APR, and Dana Vickers Shelley, among many others.

Additionally, Chessie 12 features keynote speaker Amy S. Mitchell from the Pew Research Center’s Project for Excellence in Journalism. And because this year’s event is sponsored by chapters around the region, it’s a great opportunity to network with PRSA peers you might not see that often, especially during the post-conference happy hour.

So Chessie 12 has a dozen sessions, an awesome keynote speaker, and a networking happy hour, and it’s local (hosted at the Four Points Sheraton BWI in Baltimore, Md.) and costs less than $200 to attend if you’re a PRSA member and you register by November 1. Maybe you should think about attending…visit the conference page to download the program and register.

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