No, not those kinds of senior moments. We’re talking about productive moments that senior PR people will have in the near future because of a new program rolled out by the National Capital Chapter (NCC).
NCC has rolled out a new program that addresses a long running challenge to provide programming for its more senior members.
The “20+ LeaderPack” will start by offering quarterly luncheons for members with more than 20 years of experience. The first luncheon, titled “20 Years On: Re-Igniting Your Passion for Public Relations,” will be held April 24 at Carmine’s Restaurant. Event details are available at http://www.prsa-ncc.org/20-years-re-igniting-your-passion-public-relations.
The goal of the program is to provide a forum for senior level professionals to interact and support each other and jointly address common challenges and concerns. Although the luncheons will have speakers, the presentations are not the focus. The presenters will be setting the stage for discussion and acting as facilitators so that the group can tap into the resource that is represented by the attendees themselves.
The last chapter survey conducted in 2010 showed that there’s a marked disparity in the membership’s experience levels; 33 percent of the membership has less than five years of experience while 35 percent have been in the PR profession for more than 20 years.
The survey indicated that satisfaction levels from the new professionals with NCC programs are off the charts. And satisfaction by the senior members? Well, not so much.
Frankly, more experienced members have information needs that are more specific and difficult to meet. For example, the April 24 lunch will be a discussion, led by leadership coach and author Kristi Hedges, on “how PR leaders can grow beyond strategic plans and implementation to grow professionally and fulfill leadership aspirations and executive roles.” That’s not that the kind of programming you’ll typically find offered by NCC or many other similar organizations.
So if you’ve been around the block a couple of times, join us for the luncheon on April 24 and help us shape the program for that day and as it goes forward. We will be asking for input on future discussion points, meeting times and locations, meeting formats, etc.
By Jeff Ghannam
Jeff Ghannam was the 2010 president of the PRSA National Capital Chapter. He is president of Crystal Communications & Marketing, LLC.