Strategic Messaging and Employee Communications

In this 5-minute video, Susan Rink, principal of Rink Strategic Communications, shares tips for communicating strategy, culture and brand information to employees through the use of strategic messaging.

Susan provides specific tips for how to make sure employees have the information they need to do their jobs, as well as recommendations for aligning the corporate brand with corporate communications.

For more information, please visit or email

About Susan Rink

Susan C. Rink is president and owner of Rink Strategic Communications, LLC ( and presenter of the "Take Note" podcast series (

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