How to Measure the Effectiveness of Your Employee Communications

In this 6-minute video, PRSA-NCC member Susan Rink (of Rink Strategic Communications) describes how communicators can measure their employee communications efforts and report the results to the company’s leadership.

Learn how to construct and use visual tools, such as a communications vehicles matrix.

For more information, please visit, or contact


About Susan Rink

Susan C. Rink is principal of Rink Strategic Communications (, author of the "Take Note" blog and presenter of the "Take Note" podcast series (

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