I Just Graduated and I Want a Job in Social Media

Steve Radick is one of the leads for Booz Allen Hamilton’s social media practice where he supports clients from across the public sector on how to integrate social media into communications strategies and tactics. He blogs about social media and Government 2.0 at Social Media Strategery, and currently serves on the Advisory Board for the SmartBrief on Social Media and the Program Committee for the Government 2.0 Expo Showcase.

For the last few months, I’ve been talking with a lot of new college grads about their college experiences, jobs, and careers.  When I tell these eager young professionals that I’m a communications consultant who specializes in social media, I usually get one of two questions: 1) What does that mean? or 2) Seriously? How do I get to do that?

To address those of you who would have asked me the first question, I help my government clients develop and implement communications strategies and tactics so that they can better communicate with their employees, other government partners, the general public – essentially with any of their stakeholders. One way in which I do this is through the strategic use of social media tools like blogs, Facebook, Twitter, etc.

However, the second question has been much more popular and has led to the most interesting conversations.  So, for all you new college graduates out there looking to get a public relations or communications position that involves social media, here’s a little primer:

DO include links to your blog, LinkedIn profile, Facebook page, Twitter profile or any other social media site on your resume. Employers want to see things that you’ve written and how you use these sites.

DON’T forget to make use of the privacy settings on these sites.  Your future employer WILL Google you, not to try to find incriminating pictures, but to get a better idea of how you use social media. Using Facebook to organize your local PRSSA chapter is very different from using Facebook to invite your friends to a kegger. It’s all about balance – most people realize that you have a life outside of work.  That’s ok.  Just make sure that’s not all you’re about.

DO some research on your potential employer and discover what, if any, social media presence they have.  If you’re applying for a government position working with communications or social media, you better be able to tell me that you at least know what GovLoop is.

DON’T try too hard.  I don’t want to do a search on you to discover that you joined Twitter a week ago and you’re following every Booz Allen employee you could find or that you’ve just joined 26 different PR-related groups on LinkedIn in the last few days.  Just be you and be authentic.

DO be ready to walk me through the steps you might take if I told you that I the CEO of a company and I wanted to start a blog.  Hint: if you tell me that you don’t have any experience with doing that, you’re probably not going to be interviewing much longer :)

DON’T overvalue your social media skills.  Social media, while hot right now, isn’t always the answer.  Make sure that you have a solid understanding of communication principles because we can teach you how to use Twitter – it’s much more difficult to teach you how to successfully build a communications strategy.

And last, but certainly not least, please DO a Google search for your name.  What shows up?  What doesn’t?  Remember that this is the new first impression.  If you aren’t completely honest about your skills and experiences, it’s really easy to track your digital exhaust and find out the truth. So, what kind of first impression do you want to make?

Image Courtesy of Flickr User of theevilmightyf

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About sradick

My name is Steve Radick and I’m an Associate with Booz Allen Hamilton, a global strategy and technology consulting firm that works with clients to deliver results that endure. I’m one of the leads for our social media/Government 2.0 practice, working with clients across the public sector to integrate social media strategies and tactics into their organizational strategies. My background in change management, strategic communications, and stakeholder engagement strategy and implementation means that I focus not only on the technology and infrastructure aspects of social media, but perhaps more importantly, on the people and processes that really determine the success of social media and Government 2.0. One of my favorite sayings is that “it’s not about the technology, but what the technology enables.” I was recently named one of PRNews’ 15 to Watch for in 2009, and also serves on the Advisory Board for the SmartBrief on Social Media and Governingpeople.com and on the Program Committee for the Government 2.0 Expo Showcase. Originally from Pittsburgh, PA, I grew up a die-hard Steelers and Penguins fan (you should see my black and gold basement!). After graduating from Bethany College in West Virginia in 2003, I joined Booz Allen Hamilton and have been there ever since. Email: radick_steve (at) bah.com (dot) com or sradick (at) yahoo (dot) com.

2 thoughts on “I Just Graduated and I Want a Job in Social Media

  1. Pingback: So You Just Graduated and You Want a Job | Social Media Strategery

  2. Good points to get students started. I would recommend them to start a blog (maybe with their name on the domain) and to try to be unique (everybody’s on Facebook so try Twitter, BlogTalkRadio, video blogging on YouTube). They should also try to learn about social media monitoring platforms, SEO, and challenges like privacy and legal matters.

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